Who doesn’t like getting a brand new glossy brightly colored catalog printing in the mail? Its hard for me to turn away a quick browse through any catalog, whether its selling ukuleles, farm animals or education. Catalog printing can be a fairly inexpensive and highly profitable way to make your company and product known while increasing revenue.
Of course there are several different ways to get a catalog project completed and your budget can govern some of those choices. Be sure to know the estimated financial range you have to work with for completing the catalog printing so you can choose the details of the project accordingly.
The most important enterprise of catalog printing is the attainment of exclusive accurate information pertaining to the target group of potential clients you hope to attract. You will need to learn your target clients demographic details. Each potential client will present with different propensities and acknowledge varying designs, graphics, text and information. Having the potential clients details will be necessary to model and design your catalog printing.
For example, a potential client may be a fortune 500 company therefore; a professional subtle representation of your product aligned geometrically would be a good choice for your design of the catalog printings. It would be a poor business strategy to send catalog printings with flashy graphics and loud text to a professional fortune 500 institution unless you have a personal knowledge or insight as to the CEO or other important elements.
Once you have researched and attained your potential clients detailed demographic information, you can start to format your catalog printing and its design. In most cases you will need to attract the eye of more than one style of customer, keep that in mind when you are working on the rough draft of the literature.
Of course if you have a solid financial status- you can create personalized catalog printings geared for specific clients in the attempt to attract their immediate attention.
Regardless of the printer you will be hiring for this project, it is a smart idea to create the catalog printings with the environment in mind. You can easily achieve a green catalog by way of using;
- Recycled paper
- Environmentally friendly ink
- Print on both sides of the literature
- Be sure to document on the catalog that the contents of the catalog were designed with a green format.
- Also promote the recycling of your catalog when customers are finished reviewing its contents.
Once you have completed the layout for your design and have settled on the print details and hired your printing service, its a good idea to map out the geography of your potential client list. Using that map can give you some insight into the smartest and most effective way to distribute your catalog printing project.
Some of the more common modes of distribution for catalogs would be via the postal service, hand delivery, messenger delivery, foot traffic to your business can be supplied with catalogs, you can get permission to supply your catalogs within a friend or associates business, through your website, emailing or newsletter delivery.
There truly are hundreds of ways to market a product in this day and age, catalog printing happens to be a very successful format.