So, you have decided to start your own answering service? Once you have the physical things taken care of, an office, equipment, employees, etc. the next and most important thing you will have to do is to find new customers. A good advertising campaign for your new answering service will have several key factors. There are many different ways to advertise your answering service and it would be a good idea to utilize as many as possible until you have built a solid clientele.
You will want to use both print media such as newspapers and magazines as well as broadcast media such as radio and television advertising. All of your advertising should have a common thread, a certain image you want your answering service to portray. You will want to give your media sales representative the basic information and an idea of the message you are trying to convey in your advertising.
He or she should be able to come up with several different ideas based on that information and present them to you so you can decide which one is the best fit for your answering service. You will want to get across the important information about your business and let them know how trusting you with their answering service needs is going to increase their customer loyalty and satisfaction, resulting in increased business for them. You want it to come across as though you are offering them a favor and not as though you are in need of their business. You will also want to carefully choose the stations that you work with.
If you want to secure doctors as clients, you will advertise with a radio station that a doctor’s office would have on in the lobby. Radio and television advertising is more expensive than a newspaper ad, but it is also much more effective. The rates vary depending on the frequency and time slot your ad is run in, your sales representative should be able to come up with an advertising schedule that works for you.
Newspaper ads are relatively inexpensive and should be used to compliment your broadcast media ads. You will want to place your ads in the type of newspapers your potential clients read. Your ad should stand out, including things like a fancy border or colored text can make all the difference in getting your ad noticed and remembered by the potential client.
The institution of networking is still a necessary and valid way to advertise your business. It requires a lot of time and effort in the beginning, but it is a free and proven method to generate new business. This is especially vital for the small operation especially if funds are limited. Networking is just talking to everyone you know and asking them for referrals who might be interested in your answering service. Word of mouth is usually the best advertisement, so once you have a few clients, make sure you give them excellent customer service so they will recommend you to their connections.
Advertising your answering service is a necessary way to gain new customers. You advertising campaign should emphasize your abilities and strengths and make potential customers feel they can’t live without your services. A successful ad campaign will put your company at the forefront of every potential customer’s mind and get your new answering service off to a running start.