Chiropractic Marketing: A ‘Must-Know’ Lesson For Chiropractors From Bill Gates

Bill was once quoted as saying something along the lines of,
“Microsoft has had lots of competitors over the years. It’s a
good thing we have museums to record those moments in
history.”

Ouch. Not a good thing to think about if you were one of
those
competitors, that’s for sure.

But, you certainly don’t need to be a competitor of Microsoft to
feel the sting of business competition.

With the quantity of chiropractors in practice today, and the
quantity of new doctors coming into the profession every
year,
I’m sure you’d agree, it’s a pretty darn crowded and
competitive
chiropractic marketplace out there.

The number of shrinking incomes and struggling doctors,
certainly
confirms that.

So, how do you go about being on the winning side… the
success
side… of chiropractic business competition, instead of on the
losing, struggling side?

2 ways…

1. DIFFERENTIATION.

2. USING YOUR PRACTICE METRICS PROPERLY.

Let’s talk about differentiation first.

In order to excel in a crowded profession, you must be able to
show prospective patients and active patients what makes
you and
chiropractic care in your office different from what every other
doctor or chiropractic office is offering.

Mainly, you must offer patients benefits and unique value they
can’t get from one of the other local doctors competiting with
you.

And, if you really want to protect your practice and income
from
current competition and any future competition, you must
learn
how to position your chiropractic practice uniquely in the mind
of consumers.

In other words, you’ve got to learn how, through your
marketing,
to have prospective chiropractic patients view your
chiropractic
practice compared to others, as if comparing apples to
oranges.

This only happens when you take proactive action to create
that
differentiated, unique positioning through your patient
acquisition and retention methods.

And, here’s where your practice metrics come in…

Plain and simple, the only way to rapidly grow a chiropractic
practice (and sustain it) is to understand and manage your
key
practice metrics (measurements/numbers).

Just like acquiring wealth and becoming financially free is all
about properly managing and measuring certain numbers (i.e.
your
bank balance, your income, your expenses, etc.). The same
applies
to your chiropractic success.

Sadly, most chiropractic schools never teach this concept to
graduating docs.

New chiropractors then go into an insanely competitive
marketplace, with tons of practicing chiropractors, struggle to
build their practices, and end up tremendously frustrated.

Can you blame them?

I certainly can’t.