Bill was once quoted as saying something along the lines of,
“Microsoft has had lots of competitors over the years. It’s a
good thing we have museums to record those moments in
Ouch. Not a good thing to think about if you were one of
competitors, that’s for sure.
But, you certainly don’t need to be a competitor of Microsoft to
feel the sting of business competition.
With the quantity of chiropractors in practice today, and the
quantity of new doctors coming into the profession every
I’m sure you’d agree, it’s a pretty darn crowded and
chiropractic marketplace out there.
The number of shrinking incomes and struggling doctors,
So, how do you go about being on the winning side… the
side… of chiropractic business competition, instead of on the
losing, struggling side?
2. USING YOUR PRACTICE METRICS PROPERLY.
Let’s talk about differentiation first.
In order to excel in a crowded profession, you must be able to
show prospective patients and active patients what makes
chiropractic care in your office different from what every other
doctor or chiropractic office is offering.
Mainly, you must offer patients benefits and unique value they
can’t get from one of the other local doctors competiting with
And, if you really want to protect your practice and income
current competition and any future competition, you must
how to position your chiropractic practice uniquely in the mind
In other words, you’ve got to learn how, through your
to have prospective chiropractic patients view your
practice compared to others, as if comparing apples to
This only happens when you take proactive action to create
differentiated, unique positioning through your patient
acquisition and retention methods.
And, here’s where your practice metrics come in…
Plain and simple, the only way to rapidly grow a chiropractic
practice (and sustain it) is to understand and manage your
practice metrics (measurements/numbers).
Just like acquiring wealth and becoming financially free is all
about properly managing and measuring certain numbers (i.e.
bank balance, your income, your expenses, etc.). The same
to your chiropractic success.
Sadly, most chiropractic schools never teach this concept to
New chiropractors then go into an insanely competitive
marketplace, with tons of practicing chiropractors, struggle to
build their practices, and end up tremendously frustrated.
Can you blame them?
I certainly can’t.