Business Cards – Twenty Quick Tips

Copyright 2006

In this age of digital this, and technology that, when it comes down to it, there is very little to beat the business card for effective and economical promotion. It is quick, easy and efficient and will repay you many times over for its cost. Here are some tips to help you make the most out of each and every business card you hand out.

• Don’t leave home without them.

• Keep a supply in your car glovebox and in your wallet or purse.

• Order in large quantities, making the per card cost substantially less.

• Ensure your business card bears every possible way to contact you, including landline, and even a map (on the back) if you are difficult to locate.

• A tagline or slogan is essential. Encapsulate your work in a brief, catchy but simple phrase and make sure it goes onto your card.

• Consider having your business card in magnet form. Magnets are widely used and even collected. They will often be used on the refrigerator door or filing cabinets at work and as such will be read many times over.

• Prior to designing your business card, collect them from everywhere you can. These will give you ideas for your own card, and you will see clearly what works and what does not.

• Even if you are working with a tight budget, it is wise to avoid using standard clipart to create a business logo. A logo brings with it brand awareness and today there are online companies who will produce a professional logo for you for as little as $100.

• Consider it essential to have a website on your business card. If you do not have a URL mentioned on your card, many people will notice it, and you risk losing credibility.

• Make absolutely sure that all the information contained on your business card is current and accurate, without any typos. If you change address or telephone number, don’t simply write the new details over the old, to look professional it is a must to get new cards.

• As with most things, simplicity is the key. Don’t use too many colors or fonts when designing your business card — don’t cram on too much information. Make sure that your slogan or tagline is prominent.

• Ensure that your business card reflects your business and your image to its best advantage. Ensure your color scheme and fonts are appropriate. Startling psychedelic colours on a lawyers card would be completely inappropriate.

• Be sure that your business card is easy to read. Light background with dark text works best. After your company logo, your name should be the largest text on your card.

• Don’t make the mistake of cramming so much information on your card that the font has to be tiny and the print then becomes impossible to read.

• Proof read the copy for your business cards at least three times. Let someone you trust also proofread it to ensure there are no mistakes.

• Pin your business card on free notice boards in supermarkets, schools, libraries and anywhere else you can think of.

• The back of the business card can be used for a map if your location is difficult to find or for a translation if your clients speak another language.

• Use your business card as an attachment to emails, by scanning it to your computer.

• Make sure that you do not give out business cards which are damaged, bent or torn. Keep them in good condition.

• Find a way to make sure that your business cards stand out. I have seen business cards cut into an oval shape, and even with the four corners cut off. These made the cards unique and memorable.

• If you have a mobile phone number or a direct phone number that is not listed in your business card, write it at the back of your card before handing it out, and tell your prospects that you are giving them your direct number. This will make your card more important, and less likely to be lost or thrown out.