Mobile marketing has become one of the popular and viable marketing strategies for businesses to enhance their market opportunities. Mobile marketing is highly interactive, measurable, personalized, and cost-effective. The features of mobile marketing are helping many organizations to reach their target audience more effectively.
Since mobile phones are personal devices, marketing through them will help an organization to communicate with their customer directly without constraints like time and place. Mobile marketing allows organizations to segment customers demographically and target them on a one-to-one basis.
Unlike many traditional forms of marketing, mobile marketing enables the marketer to interact directly with their customers. Since it is a one-to-one way of communication, it is feasible for the marketer to target psychographically who are likely to become prospective customers. Consequently, it saves money and time from investing on irrelevant set of audience. Mobile marketing also allows the marketer to track the message delivery rate, response rate, and sales conversion rate of his campaign. These attributes of mobile marketing help organizations to enhance their ROI.
With the increased competition among businesses in recent times, it has become essential for an organization to adopt an effective marketing strategy to stand out from the competition. At the same time, it is not feasible to allocate a hefty amount of budget for marketing itself. In these circumstances, mobile marketing enables the marketer to reach to a wide range of audience affordably, compared to many other traditional ways of marketing.
To attain a remarkable success in the marketing campaign it is not feasible to adopt a strategy that cannot comply with the diverse range of customers. Many traditional marketing strategies do not have the required potential to communicate the brand message of the organization effectively, to the diverse range of targeted audience. The suppleness and comprehensiveness of mobile marketing enables it to reach to a broader and diverse range of audience more effectively than other traditional marketing methods.
Mobile marketing enables the marketer to reach to a wide number of audiences directly within a short span of time. Thus, the marketer is likely to increase his response rate, compared to many other marketing strategies. The personal approach of mobile marketing results in increased consumer response and sales conversion rates.
Potential for viral marketing
Mobile users are very likely to forward useful and important messages within their groups. It is easy and effective way to share valuable information. Since, this feature of mobile phones is compliant with the mobile marketing; it has very high potential of boosting the viral marketing.
Mobile marketing is also easy to operate, compared to many other marketing strategies. Since mobile marketing is measurable and inexpensive, it enables the marketer to reduce the risks of business investment on a marketing campaign to a significant level.