“The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself.” -Henry Miller
I love words. I love language patterns and word meanings and the tremendous world of linguistics. For over thirty years I’ve been studying persuasion. I have been studying the language of persuasion. Of course there are some physical components to persuasion, but ultimately, persuasion is a world of words. I’m thrilled to bring you this information.
Aldous Huxley said, “Every individual is at once the beneficiary and the victim of the linguistic tradition into which he has been born – the beneficiary inasmuch as language gives access to the accumulated records of other people’s experience, the victim in so far as it confirms him in the belief that reduced awareness is the only awareness and as it bedevils his sense of reality, so that he is all too apt to take his concepts for data, his words for actual things.”
I love this description. Language can expand our universes or reduce our awareness. When we study persuasion, we can maximize the benefits of our linguistic traditions.
One of my favorite aspects of linguistics is the language pattern. And one of my favorite language patterns is ‘the awareness pattern’.
I tend to use the following three words the most in this category: aware, experience, and realize. When you say one of these words, you are making the person you are persuading start the mental process that you mention (i.e. becoming aware, realizing, or experiencing). Everything that follows these words is presupposed to be true. They allow you to force the issue of not ‘will you’ but ‘are you aware of’.
When you gain skill with these words, you might start to worry that someone will respond to your question, ‘Are you aware. . .?’ by saying, ‘Actually, no, I am not aware of that.’ I want to assure you that when this language pattern is done properly, this response seldom if ever happens. But on the off chance that it does, simply say, ‘No? Not yet, huh?’
Here is an example: The more you begin to construct in your mind the ways you’ll be using these patterns, the more you’ll begin realizing the profitable techniques you are learning. Are you starting to experience the growing awareness of what being involved in this program will bring you as I tell you about it and as you go through it?
Is the awareness of the power of these patterns starting to sink in? Let’s go through this carefully. I’m not asking you if these patterns have power; that would not be a presupposition. Do you think these patterns have power? That’s not helpful. I’m asking you ‘are you aware of the power’. If you’re not aware, it presupposes you need to be aware. And if you are aware, you’ll state such that you are in fact aware. If you say, ‘Yes, I’m aware,’ then you know the power of the patterns and you agree they’re starting to sink in and if you’re not aware, then by hearing the question asked, you begin to become aware.
If you’re feeling a little excited by this information, you’re ready to learn more about how language can expand your universe.