This morning I was thinking about my business, and about all the training I have received. One thing really stood out among all of the advice I have received from different mentors.
That advice, in a nutshell, is that success is a process, and that process usually involves a series of challenges, or even outright rejections, along the way.
These challenges serve to make us stronger, and also heighten our awareness of what it is that we are actually seeking.
You see, many people will say that they want to be successful and make more money, but very few can actually tell you in detail what they would do with that money, and exactly what they would do with their life if they were successful.
It seems that the challenges that we go through to become successful are also a process of clarifying our vision of exactly what kind of success we want… do we want to be rich and famous, do we want to be rich but not famous, do we want to be wealthy in terms of relationships with friends and family, do we want to travel… what exactly does our success look like?
An example that came to mind this morning was that of the Beatles, the most successful music group of all time. Being born in 1969, I was exposed from a young age to my parent’s music collection, a large part of which was the fab four from Liverpool.
In early 1962 the Beatles had been playing together for over 5 years, in the smoky clubs of Hamburg, refining their musical craft. There was very little pay or recognition, but the group had a confidence and faith among themselves that they had something special.
Their manager of the time, Brian Epstein, took their demo tapes to record companies around London, and each time he would return on the train to Liverpool, only to bring the bad news that they had been rejected again.
History tells that the Beatles were rejected over 100 times by different record companies, but they kept on trying, and one day, the Parlophone label of EMI agreed to record them for a single, and if that did any good on the charts, an album after that.
The single "Please Please Me" became and instant hit, as did the follow up "She Loves You" and the rest is music history, as the Beatles went on to become the most successful group of all time.
Now, an interesting fact about their success was that people would often say that these boys from Liverpool had an incredible amount of natural talent and ability, yet still, they had to refine their craft for years, and undergo a huge amount of rejection before they "made it".
So when we have rejection in our home-based business, we should understand that this is only natural, and is not peculiar to our industry – and importantly, it doesn’t mean we don’t have the natural talent to do the business.
Last week I was interviewing a lady, and she said that she had already tried working from home, and that it didn’t work. I asked her what she meant by that it didn’t work, and she said that she had phoned 5 people and they had all said they weren’t interested.
From this she decided that the business didn’t work!
I just wonder what would have happened to the Beatles if they had given up after on 5 tries at getting a record contract… we would never have had their beautiful music.
Every company knows that there is only a small percentage of people that like their product. Toyota cars for example, knows that there are only a very small percentage of people that like Toyotas… many people like Ford, Holdens, Mitsubishis, Lexus, BMWs, Mercs, Hyundais etc etc, but Toyota knows that enough people like their cars to make a very substantial business from selling them.
Does Toyota get upset that some people don’t like their cars? No, they just focus on the people that do like them.
Getting over the fact that not everyone will want to participate in our home business is a huge obstacle for many people, especially because many who start a home business have no previous business experience.
But those who have found success, or are on the path of success, know that "No’s" are just part of the business, and a part of the sorting process to reach those people who are interested in doing business with us.
The ability to "take no for an answer" and move on, with faith and confidence, knowing that this is a natural part of the process, and is actually helping us to hone our skills, is therefore indispensable to our future success.