Mineral makeup is getting much attention nowadays specially from women who have decided to follow a healthy lifestyle. Mineral makeup claims that they are free from chemical and preservatives that could give harmful effects on the skin in the long run. Since there is an increasing demand due to change of lifestyle, setting up a business taking advantage the mineral makeup trend would be ideal.
So, how to start?
Of course, in order to promote the product well, you need to testify its effectiveness. How can you do that if you do not even use or support the product yourself? Start learning about the product. Learn the ingredients and their different effects, whether they are positive or negative effects. There would be prospects or future customers who would definitely ask about mineral makeup. Since this would be your main product, you should be equipped to answer all the questions.
There are two options to choose from when have decided to go into this business:
1. There are some business owners or entrepreneurs who decide to mix or create their own products at home.
2. There are some owners who prefer to buy makeup which are already mixed. They can be labelled and sold privately. They can also be bought in bulk.
On the latter, pre-mixed products can come with customized labels with your business name. But some entrepreneurs choose not to have labelling included. They tend to do the labelling on their own to save on manufacturing costs.
If you decided to mix your own, the internet is also a great source of ingredients. There are even recipes for mixing your own make-up. There are websites dedicated on providing customers updated mineral make up formulas, makeup kits, brochures, and even sponsor classes.
If your friends or family have opinions on your cosmetics, welcome it. What they think is how most customers would also think. So ask them for their opinions.
When you are still starting, it is important to meet customers personally. This would build your credibility. Try going to beauty salons and provide them samples. By doing this, you are introducing your product first- hand. This would help you build your credibility, since they would get to know you as the business owner and not think that your product is a scam.
To make sure that your business will be successful, then you have to make sure that you would have returning customers and new customers. Your customers should be satisfied, not only with the product, but also with the care that you provide. Try having a shindig at home and show them your cosmetic line. You can even demonstrate make-up application techniques. If you are not that good, then ask a friend or somebody to do that for you.
Once, customer relation is already done. Then market your products online. Having a dedicated site or blog for your product would definitely boost your mineral makeup popularity. Make sure that there are testimonies about your product. If there are suggestions or questions posted by potential online customers, make sure that you always answer them promptly. This is also another part of credibility building and customer relationship.
Mineral makeup business is a great opportunity. Some entrepreneurs would only need around $200 to start. Since mineral make-up is not yet mass-produced, home based mineral make-up business will surely step up.