There are all sorts of models even though your mind may conjure up a picture of a runway supermodel when you hear the word. Models appear all over the place – from bridal boutiques and private fitting rooms to catalogs and magazines. But the most popular type of model that we’re all familiar with is probably the one showing off the newest line of cosmetics and personal care products.
If you plan on being an advertisement model, advertorial model, or even a fashion model, then you might appreciate knowing what’s in “store.”
Makeup Is the Leading Product Sold
Makeup is the most widely advertised retail product on models. In the 80s, makeup sales generated over four billion dollars every year, and they included a myriad blushers, eye shadows, foundation, mascara, nail polish, and lipsticks. During that time, promoters placed emphasis on color but today, they place emphasis on health. Some even go so far as to (try and) convince consumers that makeup is actually good for the skin.
Hair Care Comes In A Close Second
Hair care products are another widely advertised retail product and they’re reported to have generated over three billion dollars in sales. Its success is largely due to its accommodation for multiple hair types, textures, colors, conditions, and even problems. In this category, you might pose for color-treated, dandruff, foams, gel, oily hair, or permed hair care products.
Skin Care Products Are Big Sellers Too
Immediately ranking after hair care products (in dollars earned) are skin care products. Manufacturers have great success with these products because they’re designed to appeal toward an aging population. In this category, you might pose for skin products that contain aloe vera, collagen protein, elastin, or vitamins.
Perfumes Still Hold A Large Consumer Segment
Perfumes follow skin care products – generating over two billion dollars. The way that advertisers like to see these products promoted is usually with a sexy model.
After perfumes come personal items – generating over two billion dollars as well. These products are designed for cleanliness.
Men use cosmetics too and they may model the use of hair care, fragrance, skin care, skin-toned powder, and shaving products. Although men’s toiletries are increasing in popularity and acceptance, women seem to make sixty five percent of both men’s and women’s sales. Research indicates that many of these sales are for personal use and gifts.