The holiday season may be here and gone, but that doesn’t mean that we don’t want our online stores to thrive the rest of the year. While there are a number of things you can do to help your online store flourish the year round, website monitoring services are an often-overlooked tool in your success arsenal. How can website monitoring help your online store’s success? The answers to this question are pretty straightforward.
Improve Your Sales
A vast number of studies have been conducted, proving that there is a correlation between high bounce rates and poor site performance. If your site isn’t performing up to par, you’re losing sales. The poorer your site’s performance, the higher your bounce rate is going to be. With website monitoring services, you can ensure that your site is performing up to expectations and that you aren’t losing sales or customers due to slow-loading pages.
When you invest in website monitoring service, use the service to determine exactly how long it takes for customers to load your site’s pages. If a page is taking longer than 3 seconds to load, that’s too long. If your pages are under the 3-second mark, you’re right on target.
Maintain Your Store’s Reputation
If your online store goes down at midnight and you’re cozy in bed, you aren’t going to know about the outage unless you get a call from your website monitoring service. The last thing you want to do is wake up in the morning only to find that you’ve lost out on who knows how many sales because you weren’t made aware of your site’s downtime. When you utilize the services of a quality website monitor, you’ll be the first to know when your site goes down, not the last.
Don’t Throw Away Profits
Another way that website monitoring service can help the success of your online store is by ensuring that you are able to maximize your uptime. Just as the service will ensure that you are the first to know about downtime, it will also ensure that you can immediately get to work remedying the situation.
Every minute of downtime equates to lost profits. How much money your store loses during a site outage depends on your store’s sales volume and how long the outage lasts for. If it takes you three hours to realize that your site is down and your store profits an average of even just $500 an hour (about $8 a minute), that’s a profit loss of $1,500 for that particular site outage. If you had been alerted immediately when your site went down and were able to get the site up and running in just fifteen minutes due to the timely notification of the outage, your online store only would have lost $125 rather than $1,500. If your sales volume is actually higher than this example, you can see why timely notification of website downtime is crucial to your business’s profit margin.