Everyone prefers getting a recommendation for a product or a service. It means they don’t have to do the research themselves, or find out whether or not it’s for them through trial and error, shouldering all the risk. For example, if you’re looking for a good dentist, you’re more likely to ask someone you know and trust who they go to before you’ll look one up online or in the yellow pages, right?
The same goes for your business. And you’ll get HIGHER QUALITY clients and customers through referrals than any other method. So here are three super simple ways for you to help your current clients and customers tell others about you using the Tell-A-Friend strategy.
1. Simply add a sentence or two to the bottom of each issue of your ezine or any other freebie offering you have. Something like:
We grow by recommendation! If you enjoyed this issue, we’d love it if you’d pass the word. Do so by forwarding this to a friend and inviting them to subscribe at the link (above/below).
You can embellish or simplify this according to your personality.
2. Put a Tell-A-Friend (TAF) feature on your sign-up thank you page.
A formal Tell-A-Friend software can help you make it super simple for people to tell a friend about you and your product or service. Some shopping cart systems and web hosts offer this feature, so be sure to check yours and start utilizing it now to help build your list.
If your current vendors don’t offer this feature, I highly recommend TAFPro for this. This software has a one-time only fee (it’s inexpensive), plus a very reasonable installation charge if you need help from the very customer service friendly Paul Galloway, the owner.
3. Having installed a Tell-A-Friend module, use it to implement a contest with prizes.
Using any of the Tell-A-Friend module, you can easily take the next step and use the contest management feature in the software and create a contest page to send out to your existing subscriber list. Ask your current members to spread the word to enter the contest, and obviously offer some fun prizes to entice people to do so.
Referrals are usually more qualified prospects for your funnel, which is exactly what you want. Pick one of the techniques of using the Tell-A-Friend module and implement it in your business today.