When it comes to the profitability of your online business, website downtime can be your biggest enemy. If your site isnt available for your customers, then your business cant generate profit. For every minute that your website is down, profits are being lost. Fortunately, there is a way to minimize the downtime that your website experiences. With the help of a quality website monitoring service in place, the profits you might lose from downtime are protected. However, the protection of your businesss profits is not the only reason you should utilize a quality website monitor. There are three other very large reasons that you should have running to put a website monitoring service to work for your online business.
1. You Worked Hard for Your Google Search Rankings
If you are like most website owners, quite a few hours and quite a bit of money into achieving your Google search rankings, and understandably so. In some industries, more than 90 percent of sales begin with an online search. Google is your ticket to those sales. Google can and does penalize websites with lowered search result rankings if the site is slow or produces a poor experience for the end-user. If a drop in rankings means your site cant be found easily in the search engines, you will see your sales drop drastically. The downtime that can cause this can be minimized with the help of a website monitoring service.
2. All Websites Go Down, Even Yours
You may think your site isnt really at risk of downtime. After all, your hosting provider promised you a 99.9 percent up-time guarantee. The fact of the matter is, the up-time you are promised by your hosting provider means little to nothing. In fact, most websites experience downtime of approximately 7 hours each and every month. When you consider the fact that seven hours of downtime can cost tens of thousands of dollars or more, it becomes apparent that even if you are confident in the abilities of your hosting provider, a website monitoring service is necessary for when that inevitable downtime does occur.
3. You Need to Protect Your Site from Hackers
You may not own a big website like Amazon or CNN, but hackers may still indeed target your site for one reason or another. Perhaps they are not happy with a product you sell or were not happy with an experience on your site. Perhaps they will attack your site just because they can. In any event, you want to ensure you are protecting your site from hackers just in case you do become a target.
With website monitoring service in place, you will know if hackers are trying to wreak havoc on your site before they can bring the whole thing down. Even if they just manage to bring your site down for a few minutes, it can result in severe consequences. If a hacker tries to install malicious code on your site or launches a DDoS attack, your website monitoring service can notify you of the problems as soon as they occur, before the site goes down for the count, allowing you to put a fail-safe plan into place to prevent the hackers from accomplishing their end goal.
The Bottom Line
While there are literally dozens of reasons why every single website should have website monitoring service in place, these three reasons alone are enough to help every website owner understand the importance of such a tool. Not only can website monitoring service protect your profits from downtime, it can also help protect your sites search engine rankings, minimize the downtime that does occur by notifying you as soon as a problem arises, and protect you from the would-be attempts of hackers who may decide to make your website a target.