21st Century Culture in Organizations – Nu Leadership Series

Men cease to interest us when we find their limitations. The sin is limitations. As soon as you once come up to a man’s limitations, it is all over with him.


In many businesses, the primary problem for leaders is not competition but a lack of understanding their own corporate culture. Few organizations spend any time understanding their culture. Organizational culture relates to the underlying set of key values, beliefs, and norms shared by the workforce. Malphurs, a value expert, maintains that organizational values co-exist on two planes: personal and corporate. Core organizational values guide an organization while an individual operates on a set of core values that dictate his or her actions. Therefore, creating good culture in a business is complicated due to the fact that different people have varying values.

Since culture is a crucial factor in long term success, leaders should study and measure key dimensions of culture. This cultural awareness will help organizations develop more effective business strategies. Unfortunately, many organization initiatives fail due to the lack of cultural understanding.

Cameron and Quinn, authors of Diagnosing and Changing Organizational Culture, explain “The failure occurs in most cases because the culture of the organization remained the same.” Unless a change, there is little hope of any long lasting improvement in organizational culture. Therefore, 21st organizations recognize thee the important of understand their own corporate culture.


Cameron, K. & Quinn, R. (2006). Diagnosing and Changing Organizational Culture. San Francisco, CA: Jossey-Bass.

Ciulla, J.B. (1998). Ethics: The Heart of Leadership. Westport, CT: Praeger.

Draft, R. (1995). Organization Theory & Design. Congress gets low ratings on ethics, honesty.

Malphurs, A. (2004). Values-Driven leadership. Grand Rapids, MI: Bakers Books.

© 2007 by Daryl D. Green